Tactics & Technical Playbooks

Fifty playbooks, and the order matters more than any individual one.

Entity work comes first because every other signal attaches to it. Third-party evidence comes second because engines weight it above anything on your own domain. Owned content comes last, because it amplifies evidence that already exists and does very little on its own. Teams that run this backwards spend a year on blog posts and move nothing.

Each playbook is written to be executed rather than admired, and each one ends where it should: at how you would know whether it worked.