Be the product AI recommends
Shoppers have started asking AI what to buy, and the answer arrives as a short list of specific products with reasons attached. Rivarise tells you whether your store is on that list, how the engines describe your products, and which competitor is being recommended in your place.
Free plan, no card required. Nothing to install on your storefront.
What is AI visibility for e-commerce? It is the measurement of whether generative AI engines recommend your store or products when shoppers ask buying questions such as "best running shoes for flat feet" or "is this brand worth it," and of how those engines describe you when they do. Rivarise runs your category, comparison and product questions across nine engines every day, records which brands each engine names, analyzes the sentiment of the description, and tells you what to fix when the description is wrong or missing.
A recommendation you never see, to a shopper you never met
Product discovery used to run through search results and marketplace listings, where you could at least watch the impressions. An AI recommendation leaves no trace in your analytics unless the shopper clicks through, and increasingly they simply remember the name.
Invisible losses, confident guesses
- An engine recommends three competing brands for your best category and you never learn of it.
- A discontinued product or an old price is repeated as current fact.
- A single unflattering review from years ago becomes the summary of your brand.
- You blame the ad platform for softening conversion, and change the wrong thing.
The answer, in writing, every day
- Category and comparison prompts tracked daily across the engines on your plan.
- Sentiment analysis shows whether the description helps or hurts the sale.
- The stored answer text shows the exact wording, so you can correct the source.
- Competitor tracking names the brand winning the recommendation instead.
Being mentioned is not the same as being recommended
For a retail brand the tone of the mention often matters more than the mention itself. An engine that names you while calling you overpriced has cost you the sale more efficiently than silence would have.
Illustrative example of the sentiment view, not customer data. Your distribution is computed from your own tracked answers. Sentiment analysis is available on every paid plan.
The questions shoppers actually ask an AI
Retail prompts look different from software prompts. They are specific, constrained by use case, and heavily comparative. Track the constraint, not just the category.
| Prompt type | Example | What it tells you |
|---|---|---|
| Constrained category | "Best running shoes for flat feet under $150" | Whether you appear when the shopper adds the constraint that actually decides the purchase. |
| Brand comparison | "Your brand vs a competitor brand" | Whose framing the engine repeats, and which attributes it treats as decisive. |
| Worth-it check | "Is your brand worth the money?" | The sentiment moment. This prompt often surfaces a single old review doing outsized damage. |
| Alternatives | "Alternatives to a competitor brand" | Displacement opportunity, aimed at shoppers already looking to switch. |
| Attribute and material | "Which brands make these sustainably?" | Whether your differentiating claim has reached the engines at all, or lives only on your own site. |
| Retailer intent | "Where should I buy this product?" | Whether the engine sends the shopper to you, to a marketplace, or to a reseller. |
Google is three different surfaces, and shopping lives on all of them
Gemini, Google AI Mode and Google AI Overviews are separate products that answer the same question differently. Rivarise tracks them as three distinct engines and never averages them together, because a brand can be strong in one and absent from another.
Actual plan coverage. Starter adds Perplexity, Gemini and DeepSeek. Growth adds Grok and Meta AI. Business adds Perplexity, Claude and Google AI Mode. Agency adds Google AI Overviews.
Set up in an afternoon, no developer required
Nothing is installed on your storefront. Rivarise does not touch your theme, your checkout or your DNS, which matters when a platform migration is the last thing anyone wants to risk.
Add your store domain and rival brands
Name the domain you sell from and the brands you lose to. If you sell through marketplaces as well, track those brand names separately to see where the engine sends the shopper.
Load prompts by category and constraint
Start with your top three revenue categories, then add the constraints that appear in real customer questions: price ceiling, use case, size, material, compatibility.
Read the sentiment, not just the score
Open the stored answers for anything flagged negative. The cause is usually specific and fixable: an outdated price, a discontinued line still being recommended, or one review being treated as representative.
Fix the source, then watch the metric
Fix suggestions point at the gap behind each missing or negative citation. Because every suggestion is tied to the metric it should move, you find out whether the correction actually reached the engines.
75 prompts per day across 6 engines with competitor tracking, sentiment analysis and fix suggestions, which covers a multi-category store comfortably. Move to Business for Perplexity, Claude and Google AI Mode plus unlimited history. Google AI Overviews is included from Starter upwards, so reaching the surface most shoppers see does not mean climbing the plans.
Questions e-commerce teams ask
Related
Find out how AI describes your brand
Add your store, ask the questions your shoppers ask, and read the answers they are already getting.
Start tracking freeFree plan, no card required. Nothing to install on your store.