Profound’s published entry tier tracks ChatGPT only at $99/mo billed yearly, and its next tier is $399 a month for three engines. Alternatives worth evaluating are the ones that publish a price and let you start without a sales call.
That is the filter used below. Seven tools, every figure read from the vendor’s own pricing page on 9 August 2026 and linked, and one of them is ours.
Why do teams look past Profound?
We cannot tell you what is in anyone’s head, and we are not going to pretend to. What we can do is point at what is published, because the shape of the objection is usually visible in the pricing.
| Profound tier | Price | Engines | Prompts |
|---|---|---|---|
| Starter | $99/mo billed yearly | ChatGPT only | 50 |
| Growth | $399/mo | 3 answer engines | 100 |
| Enterprise | Custom | Up to 9 answer engines | Tailored |
Read from Profound’s pricing page on 9 August 2026.
Two things follow from that table without any speculation. Single-engine coverage at the entry tier means a team wanting to see more than ChatGPT is looking at $399 a month. And the top tier is a conversation rather than a checkout, which rules it out for anyone who needs to start this month on a card.
Profound is a good product with the strongest brand in this category, and none of that is a criticism. It is priced and packaged for a buyer who has already decided AI visibility is a budget line. If you are still finding out, that is a different purchase.
Enterprise requirements, SSO and SOC 2, multi-company tracking, and a budget approved before the evaluation started.
You need several engines under a few hundred a month, a card rather than a contract, and something to show before asking for budget.
What are the seven, and what do they cost?
| Tool | Entry price | Engines at entry | Volume at entry | Free plan |
|---|---|---|---|---|
| Rivarise | $69/mo | 4 | 50 per day | Yes, permanent, no card |
| Otterly.AI | $29/mo | 4 core | 15 | No permanent free plan |
| Mentions.so | $49/mo | 3 LLMs | 25 | No permanent free plan |
| Knowatoa | $59/mo | ChatGPT, AI Overviews, AI Mode | Not published | Free trial, no permanent free plan |
| Peec AI | Not published | Six named models | Credit-metered | No permanent free plan listed |
| Rankscale | $99/mo | Your choice, credit-metered | 1,200 credits | 7-day free trial on Pro |
| Trakkr | $100/mo | All 8, included | 50 per brand | 14-day free trial |
All figures read from each vendor’s own pricing page on 9 August 2026. “Not published” means the vendor does not state it, which is a finding rather than an omission here.
Which one fits which situation?
Teams that want all nine engines on one plan without add-ons, and the full answer text behind every number.
- Where it is weaker
- No longer the cheapest way in, and it does not do content generation or optimisation actions.
- Requery frequency
- 5 runs per prompt per engine per day, published
- Top self-serve tier
- $349/mo Business for all 9 engines and 80 prompts a day; $1,299 Agency for 5 client brands
The cheapest way to start tracking anything at all.
- Where it is weaker
- Engine add-ons and extra prompt packs mean the sticker price is rarely the real one.
- Requery frequency
- Daily tracking stated, runs per day not published
- Top self-serve tier
- $489/mo for 400 prompts, engines beyond the core four billed as add-ons
Agencies wanting many sites on one bill, with unlimited seats at every tier.
- Where it is weaker
- Prompt allowances are low at the bottom two tiers relative to the price.
- Requery frequency
- Not published
- Top self-serve tier
- $399/mo Agency, 300 prompts, unlimited sites
Reporting-stack teams: the API, MCP and Looker Studio integrations arrive at $199 rather than at enterprise.
- Where it is weaker
- Question allowances are not on the pricing page, so you cannot size it before talking to them.
- Requery frequency
- Daily updates stated, runs per day not published
- Top self-serve tier
- $199/mo Growth, all 7 services, plus API, MCP and Looker Studio
European teams wanting country-level segmentation and unlimited users on every tier.
- Where it is weaker
- No tier carries a public price as of 30 August 2026, so you cannot size or compare it without a sales conversation.
- Requery frequency
- Daily tracking stated, and its documentation puts 1 prompt against 1 model for 1 day at 1 credit
- Top self-serve tier
- Advanced, up to 5 projects. No price published on any public page
Teams that would rather buy a budget than a plan, and audit pages as well as track prompts.
- Where it is weaker
- Credit maths makes cross-vendor comparison genuinely hard, which may or may not be deliberate.
- Requery frequency
- Credit-metered rather than fixed; you decide the run count
- Top self-serve tier
- $780/mo Enterprise, 12,000 credits
Anyone tired of per-model add-on pricing. Every model is in every tier.
- Where it is weaker
- One brand at the entry tier, so multi-brand work moves you up quickly.
- Requery frequency
- Daily per brand, runs per day not published
- Top self-serve tier
- Agency tiers above, with client portals and brand comparison
What is the switching cost, really?
Higher than the sticker price suggests, and it is not the money.
The asset you have built with any of these tools is not the dashboard. It is a prompt set held constant, run at a known frequency, for long enough that the numbers mean something relative to each other. Move tools and you usually change one of those three, at which point the history stops being comparable to the future.
Same wording, same order, same count. Rewriting them during a migration is how a year of baseline quietly becomes worthless.
Different run frequencies produce different figures from identical reality. Annotate the switch date rather than explaining the jump three months later.
Full text, not a summary. Once the subscription lapses, the record of what was said about you is gone and cannot be reconstructed.
What should you check before switching?
Four questions, and they matter more than any feature comparison because they decide whether the number you end up with is worth anything.
What did not make this list?
Two categories, and both exclusions follow from the filter rather than from a judgement about quality.
Tools whose pricing is demo-only were left out, because a list of alternatives to a product with a sales-led top tier is not improved by more sales calls. Several capable products sit in that bracket, and if a conversation is acceptable to you then the shortlist is wider than seven.
Suite add-ons were also left out. AI visibility sold as a module on top of an SEO platform is a genuinely different purchase, priced on top of a subscription you also have to hold, and comparing its add-on price to a standalone product’s total is not a like-for-like comparison. Those are covered separately.
You can see the cost before talking to anyone, and begin on a card. That is the whole filter.
Not worse products. Different purchases, and not comparable to a standalone price without arithmetic this page cannot do for you.
Should you switch at all?
Not mid-quarter, and the reason is measurement rather than loyalty.
Changing tools usually means changing the prompt set, the run frequency, or both, and any of those breaks comparability with everything you have collected. If you switch, carry the same prompts across, note the date of the change prominently, and expect the numbers to step rather than trend.
If Profound is working and the price is affordable, staying is a reasonable answer, and this page is not trying to talk you out of it. If you have not started at all, start with something cheap enough that being wrong costs a month rather than a quarter.
The full category, including tools not on this shortlist and the three shapes they fall into, is in the twelve-tool comparison. If you would rather establish a baseline before buying anything, the no-budget audit produces a defensible one in an afternoon.